ABC's The View may be one the most watched day-time talk show, but its still struggling. Reportedly all six co-hosts on the show have had their pay cut. The women's wardrobe budget — once stocked with expensive designer clothes — has been slashed to what one insider described as "the same budget of a Wendy Williams-type show versus a marquee daytime show."

This is the show that spent the last several years telling viewers ICE agents are Nazi's, the American flag is racist, President Trump is bringing the Fourth Reich, Republicans will steal the upcoming election, and Graham Platner is a good guy.

Reportedly ABC and its parent company Disney have implemented "major cost cuts" across The View's entire operation. Whoopi Goldberg, Joy Behar, Sunny Hostin, Sara Haines, Ana Navarro, and Alyssa Farah Griffin have all been affected. Sources say that advertisers are looking elsewhere, specifically at the show's competitors, which is a polite way of saying the money is walking out the door.

Despite ratings being up recently, the show's viewership has been in decline for years. The show that once dominated daytime television is now watching advertisers shop around for better real estate. When the people writing the checks start looking elsewhere, the designer dresses are the first thing to go.

"They keep downsizing and downsizing and downsizing," one source told Page Six.

That's three "downsizings" in one sentence. Which is actually fewer than the number of times Joy Behar has called the American economy "resilient" on air.

ABC invested in a new studio for the show not long ago, but even that hasn't stopped the bleeding. The network is now filming in downgraded space, cutting production budgets, and apparently hoping nobody notices. Meanwhile, the FCC has opened a probe into whether The View even qualifies as a "bona fide news program" — a designation that carries regulatory weight, particularly as ABC affiliate broadcast license renewals come up for review.

Daytime television across the board is struggling, but The View's collapse is uniquely self-inflicted. You can survive bad ratings if advertisers still believe in your audience. When the advertisers leave too, that's not a programming problem. That's a credibility problem.